Smart Glasses User Needs
Data Visualization
As part of a large tech company's ongoing exploration into wearable technology, this research initiative focused on understanding the role of smart glasses in fitness and athletic contexts. Building on previous user device studies, the project examined how athletes and fitness enthusiasts perceive, interact with, and might benefit from smart glasses designed specifically for sports use. Our goal was to uncover insights that could guide future product development and feature prioritization, ensuring relevance, usability, and appeal to this highly active user group.
To see more work I did for Hypothesis Group, click here.
Challenge
The research team surfaced a wide range of findings that included qualitative user insights and competitive product reviews. I aimed to present this information in a way that was not only comprehensive but also easily digestible and strategically useful for client stakeholders. This included illustrating an end-to-end workout journey to show how athletes engage with wearable tech at each stage, and using visual methods to represent the considerations of the user.
Objective
To design a visual system that clearly communicates user needs, product opportunities, and key differentiators within the context of fitness-focused smart glasses. My goal was to elevate the research deliverable through thoughtful data visualization—bringing structure and clarity to abstract insights and aligning the presentation with Meta’s internal storytelling standards.
Results
These assets helped the research team communicate insights more effectively to product and design stakeholders. The final deliverable supported the client's ongoing exploration of smart glasses applications in athletic and fitness environments. Multiple additional reviews were eventually conducted using this design system.
