ICM Partners and Paradigm Talent Agency are two leading talent agencies with offices in Los Angeles and around the world. They frequently advertise both digitally and in print magazines such as Variety and The Hollywood Reporter. YYES developed flexible and consistent design assets to ensure ads are exciting yet recognizable in order to build brand awareness. I applied the flexible system to a variety of layouts, using bold typography, sharp photography, and thoughtful composition to align each piece with the brand’s tone and the context of the ad placement.